I was in Iceland recently, diving in a place that still feels a little unreal.

This photo was taken in Silfra, a narrow fissure where you can quite literally swim between continents. Iceland sits directly on the boundary between two massive tectonic plates: the Eurasian plate on one side, and the North American plate on the other. They’re slowly drifting apart, creating a visible rift you can descend into.

In this moment, I’m touching both plates at once. One hand on Europe, the other on the Americas.

It’s breathtaking. And a little humbling.

What struck me underwater wasn’t just the novelty of the experience, but how clean the boundary is. Two enormous plates, moving apart, under different pressures, shaping the landscape in fundamentally different ways. The gap between them is real and can, quite literally, be volcanic!

That’s a pretty good metaphor for what we see every day at IncrementOne.

In most organizations, business and technology operate like different tectonic plates. Business leaders are focused on outcomes, strategy, customers, and timing. Technology teams are navigating complexity, dependencies, risk, and the realities of delivery. Both are critical. Both are rational. And yet, they’re often drifting apart.

When that happens, the gap fills with friction:

• Language that is clear to one side dissolves in translation with the other side

• Teams working hard but not necessarily on the right things

• Technology seen as a bottleneck, and business seen as “out of touch”

Our work lives in that fissure.

We help organizations span the divide. We connect business intent with delivery reality. Aligning priorities, making trade-offs explicit, and decisions shared. Not by forcing one side to “think like the other,” but by helping both sides understand how the system actually works.

Just like Silfra, the space between can be dangerous - or it can be extraordinary.

With the right clarity, alignment, and trust, it becomes a place where progress happens.